From Inspiration to Empowerment
Three years ago, I stood at the gates of a renowned institution—an impressive entity known for pioneering inclusive environments and promoting this culture globally. Our visit aimed to present our professional etiquette programs, but what I didn’t expect was that this visit would plant the seed of a deeper, more urgent initiative.
We entered the institution’s elegant halls, full of admiration for the stories of their efforts in inclusion and integration. We sat with the officials, and as we presented our programs, the conversation gently shifted toward a silent challenge they had been facing behind their shining façade of inclusivity. In careful words, they revealed a real dilemma: despite having strong inclusion policies, their employees lacked the knowledge and confidence needed for proper daily interaction with colleagues with disabilities.
“How do we communicate with them in the most appropriate way?” one of them asked sincerely. “When and how do we offer help without seeming intrusive or condescending? Should we show compassion, or treat them like any other colleague—assign tasks and give constructive feedback when necessary?”
Their questions reflected a widespread sense of confusion and hesitation. Then came the most painful truth: many employees with disabilities, though officially on the company’s payroll, were practically “present but absent.” Their presence was theoretical—on paper—but in reality, they were isolated in the day-to-day workflow. The reason? Not ill intention, but a wall of hesitation and fear born from a lack of understanding about how to build genuine colleague relationships and how to engage with trust and mutual respect.
Their words left a deep impact on me. I realized that inclusion policies alone are not enough; real inclusion lives in the everyday interactions—in those small moments that either build or break bridges of connection. I saw firsthand how the fear of making a mistake can lead to complete avoidance, creating an unintended isolation that deprives everyone—disabled or not—of the chance to work and grow together as one integrated team.
At that moment, the idea was born. It wasn’t just a training program—it was a necessary message. I felt a strong responsibility to close this gap, to turn hesitation into understanding, and fear into confidence. I wanted to give colleagues the tools and knowledge they needed to feel comfortable and capable of engaging positively and effectively with their colleagues with disabilities—not out of pity, but from a place of professional camaraderie and human respect.
This training program is the fruit of that visit and that honest conversation. It’s an attempt to build the missing bridges, to empower every employee to be a true colleague, and to create a workplace that doesn’t settle for superficial inclusion—but celebrates diversity and invests in the strength of every individual, regardless of ability. It is a call to look beyond disability—to see the person, the colleague, the partner in success.
Written with heart,
Sheikha ALSUBAI
Who We Are ?
Yassmu is a leading and specialized institution in the field of etiquette and protocol. Its core mission is to empower individuals and professionals with the essential skills needed to excel, through a comprehensive curriculum that covers social etiquette, professional conduct in the business world, international protocol, and event management.
Through its continuous efforts to establish standards of elegance and professionalism, the Academy contributes to the advancement of both individuals and organizations alike—solidifying its position as a trusted and distinguished provider of etiquette training.
Vision
We aspire to be global leaders in promoting professionalism, inclusivity, and cultural sensitivity by providing exemplary etiquette training and empowering organizations to create supportive environments for individuals and people with special needs.
We believe that elegance is not just a learned skill — it is a complete way of life.
The Academy was founded with a genuine passion for empowering individuals to express the best version of themselves through refined behavior, classic etiquette, and balanced presence.
Mission
We strive to deliver specialized, multi-level educational programs in the field of etiquette and protocol that inspire both personal and professional excellence.
Our goal is to empower institutions and organizations with effective, inclusive, and diverse tools and strategies — especially to support individuals with special needs in the workplace.
Through our innovative programs, expert guidance, and commitment to social justice, we aim to build a world where every individual can thrive with dignity and respect.
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